I've only just come across these, they've just done some designs for Starbucks, I recommend you have a look at their website.
Overview
"After several strong years, Juice Club felt their brand had become diluted, and they wanted to get back to their roots. By distilling the idea of “energy,” we reinvented them as Jamba Juice, a cohesive identity that reflects the fun, healthy essence of the brand. The playful, swirling logo and bright, natural illustrations became the heart of a fresh new personality.
We then worked with GGLO Architects to extend this motif into their retail space, and the true spirit of Jamba Juice emerged. We mirrored the swirl with curved architectural elements, incorporated natural imagery, and imbued the bright, airy spaces with a sense of health and vitality."
"KAZI Beverage Co. wanted to make a unique entrance into the alcoholic beverage market. They came to us to help define a new category: the cocktail in a bottle. Part of the goal was not to let the product fall under the cloud of the “lady’s beverage” label, as many others have. We came back with a design that was contemporary, edgy, and masculine—without trying
too hard.
The presentation exudes honesty and relevance, and humorous jokes and pick-up lines behind the labels help slant it towards the 20-something target audience. The KAZI brand is authentic, even a little rough around the edges—a drink that men and women alike would take to a party."
I really love both these designs, especially the Zazi beverages. It seems to fresh, which is what I would like to get across in my designs.
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