Cartons

When thinking of promoting smoothies as a breakfast, I thought the obvious approach was to have it in a milk carton as people have milk on their cereal in a morning.

I did start to experiment with the large plastic carton, but although it's relevant in terms of size (for families) it wasn't really appropriate. Having more would mean it would take longer to drink, and obviously smoothies go out of date fairly quickly. But then again so does milk. I could do a smaller version, there's definitely still room for development.

Project: Milk

Designer: David Fung

Having blocked colour along the sides is something I have began to experiment with in my development work. Seeing this has made me want to bring that back out and experiment with it further.

Project: Schroder Milk

Designer: Capsule

Project: Boxed Water

Designer: Unknown

Project: Milko

Designer:

Project: Lait

Designer: Marc Praquin

Love this for the simplicity, especially with the colour, but also for the printing technique. I think it's debossed, it looks like it is though it could be embossed. I want to emboss my text on the carton, but I was unsure as to whether I'd be able to because of the thickness of the material. This has given me some reassurance. Now, to get a carton and start embossing.