Tate would essentially be one of the Type Factory's competitors.
The website isn't very appealing, but it contains a lot of information. It doesn't look like a art museums website. There is the odd picture of exhibitions products to give an idea of what it's about, but other than that it looks more like a general information website. This is, however, relevant for there target audience. As it is aimed at such a large audience it needs to be simple in order to be able to navigate through it.
Looking at how the exhibitions are promoted on the website. They are completely representative of the exhibition, rather than the website.
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