Typography quotes.

"Anyone that would letterspace blackletter would steal sheep." Frederic W. Goudy

"There are now about as many different varieties of letters as there are different kinds of fools." Eric Gill

"Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I didn't like them." Wolfgang Weingart

"Bodoni would be an admirable letter for a death notice!" G. W. Ovink

"A type of revolutionary novelty may be extremely beautiful in itself; but, for the creatures of habit that we are, its very novelty tends to make it illegible, at any rate to begin with."
Typography for the Twentieth-Century Reader
Aldous Huxley

"Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new fount to be successful, it has to be so good that only very few recognize its novelty."
First Principles of Typography
Stanley Morison

"Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas."
Printing Should Be Invisible
Beatrice Warde

"If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful."
Keynote Speech/Type90
Adrian Frutiger

"When we experience disappointment with the relationship with letters let's not be afraid to do what come naturally to us: Let's draw."
Graphis Typography 1 (1994)
Gerard Huerta

"As we say in Berlin, there are many ways to bake a parrot."
Rhyme & Reason
Erik Spiekermann

"Yes, I'm old, but I'm back in style!"
Typophile Forum (2005)
Norbert Florendo

"People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear." Beatrice Warde

"Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy." Jan Tschichold, Homage to the Book, 1968

"Each letter should have a flirtation with the one next to it." Mac Baumwell

"Writing is not a series of strokes, but space, divided into characteristic shapes by strokes." Gerrit Noordzij

"The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read." Zuzana


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